A 7% drop in crude is a reason to review your fuel plan. It isn’t a promise of a 7% lower invoice.
Keith Reinhard
With over 30 years of experience leading high-performing teams and driving strategic growth, Keith is an accomplished executive specializing in supply chain, operations, sales and marketing.
He has demonstrated a remarkable track record across prominent organizations such as United Parcel Service (UPS) and Grainger, as well as playing a pivotal role in fostering the growth of several startups. He is passionate about leveraging innovation, data-driven insights, and a customer-first mentality to drive excellence and create long-term value for both organizations and their clients.
The Red Diesel Highway Use Exemption Hot-Take
Through December 31, 2026, Colorado won't ticket you for running red diesel on the highway, and the IRS won't penalize you either. But penalty relief isn't tax relief. The federal tax is deferred, not forgiven, and Colorado hasn't said a word yet about its own state...
Winter Diesel Additives Are Not a Substitute for Fuel Diagnosis
Winter diesel additives address specific cold-weather risks, but they cannot diagnose water, sediment, or recurring fuel problems. Learn how Colorado operators can match treatment to the fuel’s actual condition.
Don’t Fall for the “Cheapest Fuel You Can Find” Trap.
Diesel just reached an all-time national average high at $6.53 a gallon. The average for all of 2025 was about $3.66. For a fleet, a farm, or a job site, that jump in price will land straight on the bottom line. We talk with operators every week who are feeling the...
When Should You Start Winterizing Diesel Fuel in Colorado?
When should you start winterizing diesel fuel in Colorado? Learn which fuel, tank, inventory and weather signals tell you it is time to prepare for winter.
Generator Fuel Testing: Why It Belongs in Critical Generator Maintenance
Generator fuel testing helps hospital facility teams understand what a successful generator exercise cannot: the condition of the diesel in storage. Learn why fuel quality belongs in critical generator maintenance and what to check before winter.
Diesel Fuel Contamination Symptoms: Could the Problem Start at Your Dirty Tank Vent?
Diesel fuel contamination symptoms may appear at the truck, but the problem can start back at the bulk tank. Learn how tank vents, water, sediment, and other contamination affect stored diesel, what warning signs fleet managers should watch for, and why fuel testing matters before winter.
Water in Diesel Fuel Tank: Why It Happens Without Rain
Water in a diesel fuel tank can come from condensation, humidity, and fuel handling. Learn how to detect it before winter creates bigger problems.
Generator Fuel Problems: Why It Can Pass a Test but Still Fail
Generator fuel problems can stay hidden during testing. Learn how water, sediment, microbes, and fuel degradation can threaten data center backup power.
Diesel Tank Problems: Signs Your Fuel May Be Contaminated
Diesel tank problems often develop long before you can see them. Learn how water, sediment, microbial growth, and fuel degradation can affect your fuel, and how to spot the warning signs before they become downtime.